I’m looking for a senior position where I can apply my marketing, communications and e-commerce experience to help build a thriving environment. I have both project and people management skills, and I bring a creative yet analytical approach to problem solving by thinking outside of the box.

• Proficient copywriter and editor
• SEO content specialist
• Magento, Shopify
• Understanding of HTML
• MS Office Suite, InDesign, Asana
• CSR Software – Salesforce, PLM
• Trilingual – English, French, German (spoken)

2019-

SENIOR COMMUNICATIONS SPECIALIST, ARDENE

• Support aligned messaging across the company and for every digital channel
• Write all content for e-com newsletters, online landing pages, app, store signage, marketing materials, paid media and social media ads
• Responsible for all promotional legals
• Manage and write corporate content: blogs, Linkedin channel, corporate website, internal employee communications
• Design and write product knowledge guides for stores for every major launch
• Support customer service with standard texts for all emails and prepare training workshops
• Manage creative copywriter and junior translator
• Create training documents and support the team with coaching, developing procedures and prioritizing
• Support HR, store ops, visual merchandising, IT and other internal departments with content needs
• Write press releases for new stores or collaborations
• Sustainability ambassador: support e-com and marketing with sustainability initiatives, design and write annual Ardene CSR report and quarterly update reports, and attend sustainability conferences

2018-2019

E-COMMERCE COPYWRITER, ARDENE

• Wrote all optimized product descriptions in English and French
• Created all newsletter content, subject lines and push notifications
• Responsible for writing content for landing pages, homepages, banners and lookbooks
• Researched SEO to provide marketing with keywords and to update meta descriptions, image alt texts and on-page interrupters
• Managed all the promotional legals
• Researched industry trends and competitor data
• Backup for merchandising

2009-

FREELANCE SEO COPYWRITER / EDITOR

• Research, write and edit original SEO and branded content for a variety of BTB and BTC businesses across different industries
• Projects include blogs, landing pages, product descriptions, meta descriptions, social media captions, newsletters and more

2017- 2018

E-COMMERCE COORDINATOR, SUZY SHIER

• Managed all content for website, including product uploads, monitoring scanning status for inventory and merchandising for e-blasts – first in magento and then in shopify
• Copywriter for all product descriptions, collections, Youtube channel and affiliates
• Troubleshot any website issues: missing images, indexing, badges etc
• Moved / tagged product for new trends, markdowns and promotions
• Responsible for optimizing site and researching keywords from a content perspective

2014- 2017

E-COMMERCE CUSTOMER SERVICE, REITMANS CORPORATE LTD

• Responsible for the email queue of the Reitmans banner
• Processed all online discretionary credits
• Handled non-authorized returns, fraud checks, order releases
• Activated online gift card purchases
• Addressed customer needs via social media
• Handled front-end customer calls for first year, then moved to back-office

2013-2014

OFFICE MANAGER / CONTENT SPECIALIST, BH4 GROUP 

• Responsible for overseeing the office, managing the staff, assessing progress and administering priorities
• Handled all social media marketing campaigns using facebook, linked in, google + and pinterest
• Created original SEO content for social media, superpartyfactory.com (our marketing directory), promotions and newsletters
• Involved in sales meetings to pitch new clients of our services

2012- 2013

VICE-PRESIDENT, ZEE APPAREL/SHOPUNDER.COM (start-up)

• Responsible for overseeing website content, policies and procedures for shopunder20.com
• Uploaded, wrote descriptions for and organized all new inventory for the site in magento
• Responsible for all shipping of items
• Managed internal staff as well as consultants for artistic direction, blogging requirements and social media
• Made purchase orders with suppliers for stock
• Wrote business plan for the company

2000-2012

ESL TEACHER, CONTRACTS IN MONTREAL AND INTERNATIONALLY

• Taught beginner to advanced English to children, teenagers and adults
• Specialized in business English, including classes on finance, marketing and customer service to companies across Montreal (Hydro Quebec, Revenue Canada, Desjardins, Cirque du Soleil)
• Developed all my own curriculum and that of many of my schools
• Founded and operated my own school, and taught internationally
• Academie Linguistique Internationale – 2010-2012
• Immersion D’Anglais (Founder and CEO) – 2008-2010
• Westmount Academy – 2006-2006
• Groupe CCL (Business English) – 2005-2009
• Topia English Zone (Seoul, South Korea) – 2004-2005
• MLS Inc. (Business English) – 2000-2002

2003- 2004

TEAM LEADER, INVIDEX

Data Team Leader

• Led a team of 4 operators in contacting network suppliers, gathering technical information and inputting the data in the database
• Built policies, structure and manual for the department
• Liaison between operations and R&D department, providing technical requirements and suggestions for the software

Operations Team Leader

• Led a team of 12 transmission coordinators in daily transmissions and international data entry for the software we developed
• Built procedures, policies and trained all new operations employees

2002- 2003

TRANSMISSIONS COORDINATOR, INVIDEX

• Booked and coordinated international satellite and fiber transmissions for end broadcasters
• Coordinated field productions on site for tv shows
• Troubleshooting and follow up on all failed transmissions